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Case study, Microsoft France, Oct 2025 → Oct 2026

Scaled Customer Success at Microsoft: customer communities and an Agent-a-thon

Twelve months in AI Business Solutions, across adoption programs, customer communities and go-to-market around Copilot Studio and Dynamics 365.

Customer Success & Adoption Programs, then Product Marketing & GTM Programs12 months · apprenticeshipParis
1,500+members in the customer communities, from 900+ companies
Day to dayCopilotDynamics 365Power BIMicrosoft TeamsViva EngageSeismicON24Power Platform

Context, action, result

  1. 1

    The context

    In the Microsoft France Customer Success Clubs (Modern Work & Business Apps Club, Microsoft Copilot Club), customers equipped with Copilot Studio and Dynamics 365 need to move from an installed tool to daily use. The program scope covers 3,500+ customers.

  2. 2

    What I did

    I led the running of customer communities, coordinated the Copilot Studio Agent-a-thon, presented solutions to customers at VivaTech 2026 and contributed to France go-to-market messaging and materials.

  3. 3

    The outcome

    1,500+ members from 900+ companies in the communities. 83 attended out of 111 registered for the Agent-a-thon. 15+ customer events prepared or run, and a newsletter sent to 1,500+ customer contacts. 1,200+ registered and 400+ attended across 4 events I prepared.

In numbers

What can be measured.

The figures from this case study.

900+companies represented in the communities
Registered111
Attended83
75%Copilot Studio Agent-a-thon: attended vs. registered
FirstCustomer Success & Adoption Programscustomer communities, Agent-a-thon
ThenProduct Marketing & GTM ProgramsFrance go-to-market messaging and materials
The market in 2026

What the market is asking for.

Figures from recent studies, with their source and year.

28%

of leaders are considering an “AI Customer Success Lead” role.

Microsoft Work Trend Index, 2025
44%

of Customer Success teams are betting on digital product adoption programs.

Gainsight, 2026
A numbers-backed case

of AI adoption, to bring to a Customer Success interview at Microsoft.

The CS Café, 2026
Role keywordsScaled Customer SuccessOne-to-many programsCustomer communityAI adoptionCopilot StudioAI agentsGo-to-marketEnablement

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