Partner enablement at Logitech: B2B events and webinars
One year in B2B marketing: making Logitech's video-conferencing solutions known to IT decision-makers and helping partners present them.
SalesforceWebinarsB2B eventsLocalized materialsContext, action, result
- 1
The context
Logitech sells its video-conferencing solutions to businesses, often through partners. That takes events to demonstrate them and materials to explain them.
- 2
What I did
Co-led Logi WORK Paris, three partner webinars, contributed to 25+ B2B events and 30+ localized materials.
- 3
The outcome
150+ IT decision-makers at Logi WORK Paris. The three partner webinars rated 4.7/5 on average.
What can be measured.
The figures from this case study.
What the market is asking for.
Figures from recent studies, with their source and year.
of Product Marketing Managers have sales enablement in their scope (64.3% a year earlier).
of software vendors have defined what their partners must do for customer success: a minority.
