Case study, Google France, Sep 2023 → Sep 2024
YouTube audience insights for advertiser teams
One year at YouTube Media: turning Google Ads and YouTube data into analyses the teams presented to advertisers.
140+advertiser accounts across the teams my analyses supported
Day to dayGoogle AdsYouTubeGoogle AnalyticsYouTube InsightsLooker StudioBigQuery
Context, action, result
- 1
The context
Teams advising advertisers on YouTube need readable numbers: who watches, on which screen, in which format.
- 2
What I did
Google Ads and YouTube Insights analysis, audience studies on Gen Z, connected TV and Shorts, writing a client newsletter.
- 3
The outcome
Analysis used by teams covering 140+ advertiser accounts. A newsletter sent to 200+ clients.
In numbers
What can be measured.
The figures from this case study.
Gen ZConnected TVShorts
audiences analyzed200+clients receiving the newsletter
The market in 2026
What the market is asking for.
Figures from recent studies, with their source and year.
Data literacy is becoming a prerequisite for Customer Success, just like commercial trust.
Building a narrative and quantifying business impact: two requirements of Account Strategist roles at Google.
Role keywordsYouTube AdsAudience insightsPerformance marketingData storytellingGoogle AdsGA4Looker Studio
